10 Proven Ways To Promote, Market, & Sell Your NFT Artwork and Collectibles
The NFTs market is larger than ever and shows no signs of slowing; now is the best time to get involved in the world of NFT Art and Collectibles.
For creative individuals, designing and producing NFT art and collectibles is something that comes naturally. The difficult part is getting your work noticed by others. Getting attention is a frustrating experience that often puts individuals off continuing their efforts in creating NFT art and collectibles.
We at PulseVerse don’t want you or your work to go unnoticed, so we’ve compiled a list of the top ten ways to promote NFT art and collectibles.
Some of these you may have considered before, while others you may not have pursued. A good promotion campaign will look into almost every possible avenue, and you never know where the next lead will come from, so experiment and see which methods work best for you.
Why should you promote your NFTs?
First, let’s go through why it’s necessary to promote your NFTs.
Finally, the producers of NFTs want to achieve financial success as well as establish a reputation. While creativity is an expression that will always find a form, the NFT realm presents an opportunity to reap some fairly great benefits from your creativity.
And, as with conventional art and creative endeavours, it’s pointless to create something and then hide it away where no one can see it. Nobody is going to come knocking on your door demanding to see your masterpieces unless you’re already a well-known figure in the scene. Instead, you should shout about your creations from the rooftops.
For NFTs, this entails a range of social media activities as well as interaction with the NFT community. Using the tactics outlined below, you will not only build interest in your NFT projects, but you will also position yourself as a person of interest. Keeping yourself on the radar is just as crucial as making sure your work is noticed.
Let’s get started promoting our NFTs with this in mind.
Twitter is the King of Social Media!
Twitter and the NFT space go hand in hand. Consider Twitter to be the NFT Town Hall, where individuals go to make announcements, rub shoulders with powerful people, and get attention.
Twitter is an excellent networking tool because it serves as the key centre for the NFT community. You can quickly communicate with other artists, creators, investors, platform admins, and influencers by using tags like #NFT.
The key is to not be timid. Engage with others on the platform by tagging them and leaving meaningful and useful comments on their posts, particularly those with whom you want your work to be associated. Others will follow your account if you are an insightful member of the Twitter community.
Twitter’s “List” feature is particularly useful for attracting attention. These curated lists of accounts are essentially the Twitter equivalent of music playlists, serving as recommendations for people to follow. Including yourself in a list with other carefully selected NFT accounts can help you get noticed.
When your Twitter following begins to grow, don’t be afraid to showcase your projects, including links to the marketplace where they are hosted.
NFT giveaways are among the most effective ways to promote your NFT project.
NFT Giveaways are essentially giving away FREE NFTs to random people who join your Giveaway and complete certain actions, such as liking, retweeting, and sharing your NFT Tweet and Profile with others while also following your NFT Twitter account.
It’s a great way for beginners to quickly gain new followers and get new members on board joining your Discord Server in exchange for giving away your NFT.
Instagram Has the Potential to Increase Brand Awareness
Instagram, as a visual platform, is one of the best ways to promote NFT artworks and collectibles.
An eye-catching NFT will have people pausing mid-scroll to take a closer look, whether you’re sharing a collectable or a digital artwork. Instagram, with the right tags and the attention of the right accounts, can really help to get some recognition.
When looking to promote an NFT, the following tags should be used: #nft #nftart #nftartist #nftcommunity #nftcollector
It’s critical to use your Instagram account for more than just promoting your work. People become much more engaged with you as a creator and are more likely to invest in your projects when you share other aspects of your work.
For example, make sure your Instagram feed is full of clips and screenshots of your creation process. People enjoy seeing what goes on behind the scenes, and by demonstrating how much effort goes into producing a high-quality NFT, you will gain followers who will remember you.
NFT Calendar and Event Sites
If you’re planning an NFT drop, it’s always a good idea to add it to the NFTCalendar, a free event submission and listing site.
Simply submit a new event, giving it a catchy — but appropriate — title and accompanying description, and your NFT drop will be listed for all to see if approved.
While NFTCalendar is the first of its kind, more NFT event aggregators are likely to emerge in the future. Making sure your projects are listed on these sites is beneficial not only to creators (helping others find their work), but also to collectors, who can find drops much more easily.
Popular and intriguing drops are also promoted on these platforms’ social media feeds.
With it being free to list events on NFTCalendar and others likely to follow suit, there’s no reason not to promote your project in this manner.
Reddit is a Great Place
Reddit, which is home to a plethora of close-knit online communities, is one of the most effective tools in your NFT promotion arsenal.
Because tech-savvy users frequently check post histories, you should establish yourself in the community before promoting your NFT. Simply creating a new account and pumping your project will almost certainly be met with little to no fanfare.
Instead, you should interact with the communities and try to derive and add value to them. Helpful comments with a high number of upvotes will frequently lead to people checking out your profile, where you can breadcrumb to your NFT projects. Sticky-worthy guides and interesting topics will also demonstrate to the community that you are someone to watch.
The following subreddits are most relevant to the promotion of NFTs:
These two communities are enthusiastic about NFTs and are teeming with creators, collectors, and the curious.
Once your project is established, sharing it on Reddit is a great way to drive traffic your way.
Other forums to promote your NFT projects are also worth investigating. Most NFT platforms have their own discussion forums or Discord channels, which are excellent places to begin.
Rarible forums, for example, provide a forum for discussing everything NFT-related. It’s also a good place to promote your own work once you’ve joined the community.
With the space expanding, attracting interest from people outside of the crypto community is also worthwhile. Spreading buzz further afield is also worthwhile.
Investor communities can be especially beneficial to join. While overt self-promotion is never a good idea, contributing to discussions and generating interest in NFTs is beneficial to the space as a whole. You’ll never miss an opportunity if you include backlinks to where your work can be found in your signatures and profiles.
Any serious NFT designer will want their own personal website.
This will serve as a hub for all of your activity, allowing those who are interested to see what you’re up to and where they can find your previous work. Your site will want to use good SEO practises to try to get some organic traffic, but it will also want to be linked to from other places, such as social media accounts.
The website does not have to be complicated. While collectable projects like Larvlabs’ CryptoPunks site are relatively complex, a simple design can be just as effective for artwork and creative works.
Fewocious’s website, for example, is expressive but straightforward. The NFTs are, of course, at the top and centre, with links to learn more about them. A personal website allows you to showcase your work in whatever way you see fit.
It’s also a good way to tell people about yourself and your projects, which is something that many NFT investors are interested in.
Collaborations Open Up a Whole New World of Possibilities
Building a creative relationship with someone who is well-known in the NFT world opens up a plethora of possibilities. One of the most lucrative opportunities is the opportunity to work on a collaborative project.
Many crypto-artists and creators enjoy the opportunity to assist others in the community. Reaching out and asking if someone whose work you admire would be interested in collaborating on an NFT will gain you a lot of followers and market attention.
The risks are low, and the potential benefits are enormous, with smart contracts making royalty sharing a reality. Collaborations not only allow artists to be more productive and learn from one another, but they also allow followerships to be shared, exposing audiences to NFTs they might not have seen otherwise.
Writing articles for NFT blogs can assist in driving traffic to your projects.
To begin, select a topic in which you are well-versed. This could be as simple as the best way to mint an NFT or NFT trends to keep an eye out for. With an idea in mind, visit NFT blogs and news sites and look for the contact form. Submit a proposal and ask if you can write an entry for them in exchange for a backlink to your website.
Some websites will not respond, others will say no, and still others will say, “Sure, let’s give it a shot.”
While writing content for free may not sound appealing, providing valuable content on a busy site will reward you with a steady stream of NFT-interested traffic. These can become investors in your NFTs with careful funnelling.
While not all podcasts and YouTube channels are created equal, they are some of the best ways to communicate your ideas to a large audience.
Having your NFT project featured on a podcast with a relevant listenership is a sure way to increase interest in your NFT projects. Most podcasts are listened to while doing mundane tasks like driving, cleaning, or exercising, so people are engaged and paying close attention to what is being said.
Finding the interest of YouTube channels is also a great way to draw attention to your projects. Smaller channels will appreciate you reaching out and asking for an interview or simply providing information about your project. They will most likely expect you to promote their channel on your social media channels in exchange, but it will be a quid pro quo.
In addition to reaching out personally, some platforms, such as MatchMaker.fm, assist podcasts and channels in matching guests with hosts.
Furthermore, platforms such as Clubhouse and Twitter Spaces now support audio conversations. These are open spaces where anyone can come and listen, with the hosts deciding who can and cannot speak and when. These new social media platforms for speech are spawning some thriving communities. It is critical to get involved as soon as possible.
Discord has reached new heights
Discord, which complements the Twitter NFT community, allows for more dynamic conversations to emerge.
While Twitter threads and Reddit comments provide a sense of permanence for posts, Discord is the place to go to actively chat with other NFT creators and collectors.
The platform’s various NFT servers are frequently linked to in tweets that you can follow to join the communities.
These communities actively promote the sharing of work, the exchange of constructive criticism and advice, and the formation of friendships.
With the creation and promotion processes being so demanding, it’s sometimes nice to hang out and chat with other like-minded individuals. You can do a lot more for your NFT reputation in the process than simply blanketing links to your work.
It is clear that NFTs are more than a passing fad and are here to stay. And there are numerous reasons for this. They’re a great source of income, open up new opportunities for digital artists, and change the way video games are played, to name a few benefits. Now that you understand the fundamentals, you can delve deeper and reap all of the benefits for yourself.
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